Born in Oporto, Joana Santos Barbosa graduated in Architecture at the Faculty of Architecture of the University of Oporto in 2006, later deepening her knowledge in Interior Design at St. Martin’s School of Arts and Design in London. Alongside with Architecture, the passion for the Detail motivated her to create her own exclusive furniture design.
Created by Joana in 2012, Insidherland is a Portuguese brand of author design inspired by the natural wonders and the excellence of art. Joana explores influences from travels around the World to define her own Land as a place that transforms her unique vision into pieces of art.
InsidherLand collections are designed as a dialog, being Beyond Memory deeply influenced by organic forms of nature and traditional cultures and Identity, molded by Art and Architectural forms. Drawn with Joana’s signature and handcrafted by her team of Portuguese master craftsmen, the impressive contemporary furniture, lighting, upholstery and accessories have been highlighted as soulful designs that embody the expertise of traditional craft techniques with high quality finishes.
Joana soon saw her talent recognized, being considered as one of the Top 10 Contemporary Designers from Portugal. Earning her place in the international design scene, she was invited to exhibit at the XX Triennale International Exhibition in Milan and her work can be seen in the most prestigious design events in London, Paris and Milan.
Joana’s effortless sophisticated designs position her brand, InsidherLand, in strategic markets of high-end luxury decoration and her work is selected by architects, design studios and hotels around the world who seek for exclusive one of a kind pieces of art.
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